Crafting Compliant SMS Messages to Avoid Being Blocked or Flagged by Carriers

To ensure that all SMS messages sent via myCRMSIM comply with carrier messaging guidelines to reduce the risk of messages being flagged, blocked, or routed to spam make sure you avoid these known terms. 

1. Understand Twilio's Forbidden Message Categories

Before sending any SMS, familiarise yourself with Twilio's list of prohibited content categories. 

These include, but are not limited to:

• High-risk financial services
• Debt collection
• Get-rich-quick schemes
• Illicit substances
• Sex, hate, alcohol, firearms, and tobacco (SHAFT)

🔗 Reference: Twilio Forbidden Message Categories

2. Avoid Using Spam Trigger Words

Avoid using terms that may be flagged as spammy or misleading. 

Words like "free," "buy now," "act immediately," or anything overly promotional can increase your risk of being flagged.

Instead, focus on clarity, transparency, and relevance in your messaging.

3. Use the myCRMSIM Custom GPT to Craft Compliant Messages

We highly recommend using our custom GPT, which has been designed with compliance and best practices in mind. It helps you:

• Create conversational and engaging messages
• Avoid spammy language
• Build trust and response rates

🔗 Guide: How to Create Conversational SMS Messages

4. Test and Monitor Your Messages

Once your messages are crafted:

• Test them by sending to your own number first
• Monitor delivery and response rates
• Make adjustments if messages are not being delivered or flagged

🚨 Common Mistakes to Avoid

• Copy-pasting promotional content from websites or emails
• Using all caps or excessive punctuation (!!!)
• Sending long links instead of using URL shorteners (preferably branded ones)

By following this SOP and utilising the resources provided, you can ensure your SMS communications are professional, compliant, and effective.